A logo design concept is difficult to summarize because each designer has their distinct style to logo design. It’s rigorous for some—60 mins of concept formulation preceded by 90 minutes of accomplishment while playing one favorite music to inspire creativity. No one is here to judge how you do what you do. If it’s working for someone then it’s okay. However, this blog is to guide you on how you can create a custom logo design. Here I’m going to tell you how you can create a logo by research and analysis as well as creativity.
Here are some tips for you through which you can create your desired logo even if you are not a designer.
Take into account your brand
The first stage throughout your custom logo design is to figure out more about what your brand holds for plus what your key strategies are. There is no such thing as a one-that size-fits-all graphics logo that is only as excellent as the company it reflects. Your logo won’t work unless you understand what your company’s aiming for.
Here are some common questions you should ask yourself to get you started with your research:
- What is the purpose of a logo design? What issue are you attempting to resolve?
- What characteristics would you use to define your business if it were a person?
- What is the tone of your brand? (intelligent and insightful or professional, sarcastic and slangy, etc.)
- Which of your company’s principles and practices are most valuable to you?
- What’s your one-of-a-kind business strategy? What distinguishes your business from the competition?
- What would you like your customers to say about your company when they tell their friends?
After all, in reality, those aren’t design questions; rather, they lie in the domain of branding. However, because logos are among your most powerful branding tools, asking these questions is a must-do initial step.
Investigate the market
No company works in isolation. Even if they are doing everything possible to stand out, every company must contend with the industry’s standards. Therefore the following phase in every logo design stage is to take a peek at competitors’ and market experts’ designs. This is known as the Industry Discovery phase, and it can work wonders among a basic logo and something that is very much outside of the box.
For instance, when you look at the tech industry, you can see that blue works for this industry well. According to the data, you can either use blue color or can use a completely different color to stand out from the crowd. There is no rule that you can follow and create a perfect logo. You have to take a risk! But first, you need to do your research and look into other companies’ logos to know that you even have a choice to make a different alternative?
Make a list of all the places where the logo is going to be used
Every real or virtual area that the logo would take up must also influence the decision-making, just as the branding strategy. Consider all of the places you want to use your logo. For example, if you want to use your logo on huge billboards, you should think of more precise and extensive logos. While if it’s going to be used in the corner of mobile apps, the design should be simple.
You should also think about the logo’s form and how much it blends along with its surroundings. Certain places, like letterheads, involve a bigger, geometric logo; others, like a watermark on user-generated content, demand everything compact and subtle.
Sketch a range of logo designs
You could be persuaded to use logo design software right away when you already have had some logo concepts. Yet, before you actually focus upon your finished product, spend some time sketching out a variety of possibilities. Sketching is inexpensive, simple, and quick, but it’s also a powerful brainstorming method.
Draw a variety of logo concepts to observe how they appear out of your mind. And, the act of drawing itself can elicit fresh ideas. Perhaps, most importantly, drafting a variety of ideas allows you to discover what tends to work and what isn’t. You’ll probably discover specific elements or themes that appeal to you, and then you’ll be able to merge and blend essential components until you find the right one.
With feedback, you may improve your logo design
You don’t have to be a designer to appreciate this: everyone’s a critic! Somebody somewhere will most likely demand revisions to your company logo, no matter how flawless you think it is. That is not really a bad thing, though. The fresh perspective on the final piece may show some opportunities for development that were previously overlooked.
You really need to invite feedback regarding the custom logo design and present it to as many people as possible. First and foremost, display it to your clients or employees, and just don’t rest there! Innovative, new ideas can come from the most unexpected places, or at the very minimum, you can monitor how people react to the logo to ensure it’s getting the right effect.